Service Quality Management Materials Industry

Question: Explain about the Analysis Of Service Quality Management In The Materials Industry Using The Bcg Matrix Method? Answer: 1: Principles of marketing assignment Organizations that are sufficiently substantial to be sorted out into vital specialty units confront the test of assigning assets among those units. TheBCG matrix is an efficient tool when it comes to managing a company's portfolio in a vast and competitive market. Through its simple analysis of the enterprise's products and services, maintaining the value and increasing it is achieved for both long term and short term intended products( Ioana Bălescu,2009). All the companys products are grouped into four categories for easier analysis; Dogs: products clustered in this cluster are of minimal growth where they produce low income in the market. Question marks Products in this category have minimal play in the high growth markets Stars: these are Products that have large shares in the market and have also increased growth in the same market Cash cows: Products grouped in this category are of tremendously minimal growth market, but the good thing about them is that they tend to gain a large part of the market low growth markets with significant market share 2: The marketing strategy I would use for lazy water is the relationship marketing strategy. This strategy increases customer relations and engagement through various channels of communication like networking or face to face.The company uses this strategy to its advantage since it will tend to understand its prospective customers on a personal basis and tailor its products on that data.It will also be efficient sine the customer's ideas are out of consideration. This will lead to an increase in the market share of the diverse products of Lazywater water company increasing customer loyalty to the enterprise(Christopher, 2013). Creating identity brand that will enable customers to identify with the brand quickly and identify lazy waters products anywhere further strengthening the relationship. The final phase is the creation of special events for existing prospective consumers based on thighs they care about, target audience e.g. special events for kids which could draw the attention of adult consumers to the brand(Christopher Ballantyne, 2013). Such events are suitable for rewarding loyalty points to the customers which make them feel appreciated when associating with the lazy water brand .this marketing strategy will enable the company to increase its market share in its diverse products. Reference: Ioana, A., Mirea, V., Bălescu, C. (2009). Analysis Of Service Quality Management In The Materials Industry Using The Bcg Matrix Method. Amfiteatru Economic Review, 11(26), 270-276. Christopher, M., Payne, A., Ballantyne, D. (2013). Relationship marketing. Taylor Francis.